As of early October 2021, about a quarter of consumers in the United States and Canada stated that they had already started looking for Black Friday and Cyber Monday deals, in order to get a head start on their holiday shopping.
Share of Black Friday & Cyber Monday shoppers worldwide that started looking for holiday deals as of early October 2021, by country
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Share of Black Friday & Cyber Monday shoppers worldwide that started looking for holiday deals as of early October 2021, by country
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Worldwide, Canada, Germany, New Zealand, United Kingdom, United States
Survey time period
September 30 to October 6, 2021
Number of respondents
6,185*
Special properties
consumers that plan to make a purchase for Black Friday / Cyber Monday
Method of interview
Online survey
Supplementary notes
* The source adds the following information:
"Online survey conducted among representative samples of consumers living in USA (n=1,008), Canada (n=1,045), UK (n=2,084), Germany (n=1,037), and New Zealand (n=1,011) between September 30–October 6, 2021."
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Shopify. (November 10, 2021). Share of Black Friday & Cyber Monday shoppers worldwide that started looking for holiday deals as of early October 2021, by country [Graph]. In Statista. Retrieved April 06, 2025, from https://www.statista.com/statistics/1271486/shoppers-looking-for-black-friday-deals-global/
Shopify. "Share of Black Friday & Cyber Monday shoppers worldwide that started looking for holiday deals as of early October 2021, by country." Chart. November 10, 2021. Statista. Accessed April 06, 2025. https://www.statista.com/statistics/1271486/shoppers-looking-for-black-friday-deals-global/
Shopify. (2021). Share of Black Friday & Cyber Monday shoppers worldwide that started looking for holiday deals as of early October 2021, by country. Statista. Statista Inc.. Accessed: April 06, 2025. https://www.statista.com/statistics/1271486/shoppers-looking-for-black-friday-deals-global/
Shopify. "Share of Black Friday & Cyber Monday Shoppers Worldwide That Started Looking for Holiday Deals as of Early October 2021, by Country." Statista, Statista Inc., 10 Nov 2021, https://www.statista.com/statistics/1271486/shoppers-looking-for-black-friday-deals-global/
Shopify, Share of Black Friday & Cyber Monday shoppers worldwide that started looking for holiday deals as of early October 2021, by country Statista, https://www.statista.com/statistics/1271486/shoppers-looking-for-black-friday-deals-global/ (last visited April 06, 2025)
Share of Black Friday & Cyber Monday shoppers worldwide that started looking for holiday deals as of early October 2021, by country [Graph], Shopify, November 10, 2021. [Online]. Available: https://www.statista.com/statistics/1271486/shoppers-looking-for-black-friday-deals-global/
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