As of early October 2021, about a quarter of consumers in the United States and Canada stated that they had already started looking for Black Friday and Cyber Monday deals, in order to get a head start on their holiday shopping.
Share of Black Friday & Cyber Monday shoppers worldwide that started looking for holiday deals as of early October 2021, by country
Worldwide, Canada, Germany, New Zealand, United Kingdom, United States
Survey time period
September 30 to October 6, 2021
Number of respondents
6,185*
Special properties
consumers that plan to make a purchase for Black Friday / Cyber Monday
Method of interview
Online survey
Supplementary notes
* The source adds the following information:
"Online survey conducted among representative samples of consumers living in USA (n=1,008), Canada (n=1,045), UK (n=2,084), Germany (n=1,037), and New Zealand (n=1,011) between September 30–October 6, 2021."
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Shopify. (November 10, 2021). Share of Black Friday & Cyber Monday shoppers worldwide that started looking for holiday deals as of early October 2021, by country [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1271486/shoppers-looking-for-black-friday-deals-global/
Shopify. "Share of Black Friday & Cyber Monday shoppers worldwide that started looking for holiday deals as of early October 2021, by country." Chart. November 10, 2021. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1271486/shoppers-looking-for-black-friday-deals-global/
Shopify. (2021). Share of Black Friday & Cyber Monday shoppers worldwide that started looking for holiday deals as of early October 2021, by country. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1271486/shoppers-looking-for-black-friday-deals-global/
Shopify. "Share of Black Friday & Cyber Monday Shoppers Worldwide That Started Looking for Holiday Deals as of Early October 2021, by Country." Statista, Statista Inc., 10 Nov 2021, https://www.statista.com/statistics/1271486/shoppers-looking-for-black-friday-deals-global/
Shopify, Share of Black Friday & Cyber Monday shoppers worldwide that started looking for holiday deals as of early October 2021, by country Statista, https://www.statista.com/statistics/1271486/shoppers-looking-for-black-friday-deals-global/ (last visited December 22, 2024)
Share of Black Friday & Cyber Monday shoppers worldwide that started looking for holiday deals as of early October 2021, by country [Graph], Shopify, November 10, 2021. [Online]. Available: https://www.statista.com/statistics/1271486/shoppers-looking-for-black-friday-deals-global/
