Around 47 percent of consumers in Ethiopia would pay more for higher quality restaurants and takeaway services, according to a survey conducted in 2018. This was the highest share recorded among the twelve African countries surveyed. In general, consumers of these markets did not value quality over price regarding restaurants. For instance, only 11 percent of consumers in Morocco would be willing to pay more to get such services in higher quality.
Share of consumers who would pay for higher quality restaurants in Africa as of 2018, by selected country
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BCG. (March 3, 2019). Share of consumers who would pay for higher quality restaurants in Africa as of 2018, by selected country [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1271451/preference-for-higher-quality-restaurants-in-african-countries/
BCG. "Share of consumers who would pay for higher quality restaurants in Africa as of 2018, by selected country." Chart. March 3, 2019. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1271451/preference-for-higher-quality-restaurants-in-african-countries/
BCG. (2019). Share of consumers who would pay for higher quality restaurants in Africa as of 2018, by selected country. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1271451/preference-for-higher-quality-restaurants-in-african-countries/
BCG. "Share of Consumers Who Would Pay for Higher Quality Restaurants in Africa as of 2018, by Selected Country." Statista, Statista Inc., 3 Mar 2019, https://www.statista.com/statistics/1271451/preference-for-higher-quality-restaurants-in-african-countries/
BCG, Share of consumers who would pay for higher quality restaurants in Africa as of 2018, by selected country Statista, https://www.statista.com/statistics/1271451/preference-for-higher-quality-restaurants-in-african-countries/ (last visited December 21, 2024)
Share of consumers who would pay for higher quality restaurants in Africa as of 2018, by selected country [Graph], BCG, March 3, 2019. [Online]. Available: https://www.statista.com/statistics/1271451/preference-for-higher-quality-restaurants-in-african-countries/
