Around 62 percent of consumers in Nigeria would pay more for higher quality mobile electronics, according to a survey conducted in 2018. Similarly, 57 percent of respondents in Ghana reported that they were willing to pay more for premium devices. On the other hand, only 24 percent of consumers in Angola declared they would have the same behavior.
Share of consumers who would pay for higher quality mobile electronics in Africa as of 2018, by selected country
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BCG. (March 3, 2019). Share of consumers who would pay for higher quality mobile electronics in Africa as of 2018, by selected country [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1271445/preference-for-higher-quality-mobile-electronics-in-african-countries/
BCG. "Share of consumers who would pay for higher quality mobile electronics in Africa as of 2018, by selected country." Chart. March 3, 2019. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1271445/preference-for-higher-quality-mobile-electronics-in-african-countries/
BCG. (2019). Share of consumers who would pay for higher quality mobile electronics in Africa as of 2018, by selected country. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1271445/preference-for-higher-quality-mobile-electronics-in-african-countries/
BCG. "Share of Consumers Who Would Pay for Higher Quality Mobile Electronics in Africa as of 2018, by Selected Country." Statista, Statista Inc., 3 Mar 2019, https://www.statista.com/statistics/1271445/preference-for-higher-quality-mobile-electronics-in-african-countries/
BCG, Share of consumers who would pay for higher quality mobile electronics in Africa as of 2018, by selected country Statista, https://www.statista.com/statistics/1271445/preference-for-higher-quality-mobile-electronics-in-african-countries/ (last visited December 21, 2024)
Share of consumers who would pay for higher quality mobile electronics in Africa as of 2018, by selected country [Graph], BCG, March 3, 2019. [Online]. Available: https://www.statista.com/statistics/1271445/preference-for-higher-quality-mobile-electronics-in-african-countries/
