In 2020, advertising spending in Africa decreased by over 23 percent and amounted to five billion U.S. dollars, down from 6.52 billion a year earlier. The source projected a mild uptake of the spending in 2021.
Advertising spending in Africa from 2019 to 2021
(in billion U.S. dollars)
* The Statista estimate is based on values in 2020 and the compound annual growth rate from 2019 to 2020 of -23.3 percent, which were provided by the source.
** The Statista estimate is based on the value in 2020 and the compound annual growth rate until 2021 of 2.1 percent, which were provided by the source. An exponential development of the value was assumed.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Statista. (November 30, 2020). Advertising spending in Africa from 2019 to 2021 (in billion U.S. dollars) [Graph]. In Statista. Retrieved November 24, 2024, from https://www.statista.com/statistics/1271441/ad-spend-africa/
Statista. "Advertising spending in Africa from 2019 to 2021 (in billion U.S. dollars)." Chart. November 30, 2020. Statista. Accessed November 24, 2024. https://www.statista.com/statistics/1271441/ad-spend-africa/
Statista. (2020). Advertising spending in Africa from 2019 to 2021 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: November 24, 2024. https://www.statista.com/statistics/1271441/ad-spend-africa/
Statista. "Advertising Spending in Africa from 2019 to 2021 (in Billion U.S. Dollars)." Statista, Statista Inc., 30 Nov 2020, https://www.statista.com/statistics/1271441/ad-spend-africa/
Statista, Advertising spending in Africa from 2019 to 2021 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/1271441/ad-spend-africa/ (last visited November 24, 2024)
Advertising spending in Africa from 2019 to 2021 (in billion U.S. dollars) [Graph], Statista, November 30, 2020. [Online]. Available: https://www.statista.com/statistics/1271441/ad-spend-africa/
