According to a survey on retail shopping conducted by Rakuten Insight in June 2021 in India, 59 percent of shoppers between the age of 45 and 54 years stated that they preferred a mix of both online and in-store shopping. On the other hand, 16 percent of shoppers between the age of 25 and 44 stated that they were more likely to shop in physical stores.
Changes in preferred retail channels due to COVID-19 in India as of June 2021, by age group
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Rakuten Insight. (October 11, 2021). Changes in preferred retail channels due to COVID-19 in India as of June 2021, by age group [Graph]. In Statista. Retrieved January 08, 2025, from https://www.statista.com/statistics/1271408/india-changes-in-retail-behavior-due-to-covid-by-age-group/
Rakuten Insight. "Changes in preferred retail channels due to COVID-19 in India as of June 2021, by age group." Chart. October 11, 2021. Statista. Accessed January 08, 2025. https://www.statista.com/statistics/1271408/india-changes-in-retail-behavior-due-to-covid-by-age-group/
Rakuten Insight. (2021). Changes in preferred retail channels due to COVID-19 in India as of June 2021, by age group. Statista. Statista Inc.. Accessed: January 08, 2025. https://www.statista.com/statistics/1271408/india-changes-in-retail-behavior-due-to-covid-by-age-group/
Rakuten Insight. "Changes in Preferred Retail Channels Due to Covid-19 in India as of June 2021, by Age Group." Statista, Statista Inc., 11 Oct 2021, https://www.statista.com/statistics/1271408/india-changes-in-retail-behavior-due-to-covid-by-age-group/
Rakuten Insight, Changes in preferred retail channels due to COVID-19 in India as of June 2021, by age group Statista, https://www.statista.com/statistics/1271408/india-changes-in-retail-behavior-due-to-covid-by-age-group/ (last visited January 08, 2025)
Changes in preferred retail channels due to COVID-19 in India as of June 2021, by age group [Graph], Rakuten Insight, October 11, 2021. [Online]. Available: https://www.statista.com/statistics/1271408/india-changes-in-retail-behavior-due-to-covid-by-age-group/
