According to a survey on retail shopping conducted by Rakuten Insight in June 2021 in India, 59 percent of shoppers between the age of 45 and 54 years stated that they preferred a mix of both online and in-store shopping. On the other hand, 16 percent of shoppers between the age of 25 and 44 stated that they were more likely to shop in physical stores.
Changes in preferred retail channels due to COVID-19 in India as of June 2021, by age group
Characteristic
16-24
25-34
35-44
45-54
55+
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Rakuten Insight. (October 11, 2021). Changes in preferred retail channels due to COVID-19 in India as of June 2021, by age group [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1271408/india-changes-in-retail-behavior-due-to-covid-by-age-group/
Rakuten Insight. "Changes in preferred retail channels due to COVID-19 in India as of June 2021, by age group." Chart. October 11, 2021. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1271408/india-changes-in-retail-behavior-due-to-covid-by-age-group/
Rakuten Insight. (2021). Changes in preferred retail channels due to COVID-19 in India as of June 2021, by age group. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1271408/india-changes-in-retail-behavior-due-to-covid-by-age-group/
Rakuten Insight. "Changes in Preferred Retail Channels Due to Covid-19 in India as of June 2021, by Age Group." Statista, Statista Inc., 11 Oct 2021, https://www.statista.com/statistics/1271408/india-changes-in-retail-behavior-due-to-covid-by-age-group/
Rakuten Insight, Changes in preferred retail channels due to COVID-19 in India as of June 2021, by age group Statista, https://www.statista.com/statistics/1271408/india-changes-in-retail-behavior-due-to-covid-by-age-group/ (last visited August 24, 2024)
Changes in preferred retail channels due to COVID-19 in India as of June 2021, by age group [Graph], Rakuten Insight, October 11, 2021. [Online]. Available: https://www.statista.com/statistics/1271408/india-changes-in-retail-behavior-due-to-covid-by-age-group/