Around 52 percent of consumers in Nigeria would pay more for higher quality home electronics, according to a survey conducted in 2018. Similarly, 51 percent of respondents in Ethiopia reported that they were willing to pay more for premium home electronics. In general, consumers in the 12 African markets surveyed did not value quality over price for such items.
Share of consumers who would pay for higher quality home electronics in Africa as of 2018, by selected country
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BCG. (March 3, 2019). Share of consumers who would pay for higher quality home electronics in Africa as of 2018, by selected country [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1271361/preference-for-premium-home-electronics-in-african-countries/
BCG. "Share of consumers who would pay for higher quality home electronics in Africa as of 2018, by selected country." Chart. March 3, 2019. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1271361/preference-for-premium-home-electronics-in-african-countries/
BCG. (2019). Share of consumers who would pay for higher quality home electronics in Africa as of 2018, by selected country. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1271361/preference-for-premium-home-electronics-in-african-countries/
BCG. "Share of Consumers Who Would Pay for Higher Quality Home Electronics in Africa as of 2018, by Selected Country." Statista, Statista Inc., 3 Mar 2019, https://www.statista.com/statistics/1271361/preference-for-premium-home-electronics-in-african-countries/
BCG, Share of consumers who would pay for higher quality home electronics in Africa as of 2018, by selected country Statista, https://www.statista.com/statistics/1271361/preference-for-premium-home-electronics-in-african-countries/ (last visited December 22, 2024)
Share of consumers who would pay for higher quality home electronics in Africa as of 2018, by selected country [Graph], BCG, March 3, 2019. [Online]. Available: https://www.statista.com/statistics/1271361/preference-for-premium-home-electronics-in-african-countries/
