Around 53 percent of consumers in Nigeria would pay more for higher quality home appliances, according to a survey conducted in 2018. Similarly, 49 percent of respondents in Ethiopia reported that they were willing to pay more for premium home appliances. On the other hand, only 12 percent of consumers in Uganda would have the same behavior.
Share of consumers who would pay for higher quality home appliances in Africa as of 2018, by selected country
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BCG. (March 3, 2019). Share of consumers who would pay for higher quality home appliances in Africa as of 2018, by selected country [Graph]. In Statista. Retrieved December 26, 2024, from https://www.statista.com/statistics/1271354/preference-for-premium-home-appliances-in-african-countries/
BCG. "Share of consumers who would pay for higher quality home appliances in Africa as of 2018, by selected country." Chart. March 3, 2019. Statista. Accessed December 26, 2024. https://www.statista.com/statistics/1271354/preference-for-premium-home-appliances-in-african-countries/
BCG. (2019). Share of consumers who would pay for higher quality home appliances in Africa as of 2018, by selected country. Statista. Statista Inc.. Accessed: December 26, 2024. https://www.statista.com/statistics/1271354/preference-for-premium-home-appliances-in-african-countries/
BCG. "Share of Consumers Who Would Pay for Higher Quality Home Appliances in Africa as of 2018, by Selected Country." Statista, Statista Inc., 3 Mar 2019, https://www.statista.com/statistics/1271354/preference-for-premium-home-appliances-in-african-countries/
BCG, Share of consumers who would pay for higher quality home appliances in Africa as of 2018, by selected country Statista, https://www.statista.com/statistics/1271354/preference-for-premium-home-appliances-in-african-countries/ (last visited December 26, 2024)
Share of consumers who would pay for higher quality home appliances in Africa as of 2018, by selected country [Graph], BCG, March 3, 2019. [Online]. Available: https://www.statista.com/statistics/1271354/preference-for-premium-home-appliances-in-african-countries/
