Around 52 percent of consumers in Ethiopia would pay more for higher quality hair care items, according to a survey conducted in 2018. Similarly, 51 percent of respondents in Ghana reported that they were willing to pay more for premium hair care. On the other hand, only 19 percent of consumers in South Africa would have the same behavior.
Share of consumers who would pay for higher quality hair care in Africa as of 2018, by selected country
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BCG. (March 3, 2019). Share of consumers who would pay for higher quality hair care in Africa as of 2018, by selected country [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1271351/preference-for-premium-hair-care-in-african-countries/
BCG. "Share of consumers who would pay for higher quality hair care in Africa as of 2018, by selected country." Chart. March 3, 2019. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1271351/preference-for-premium-hair-care-in-african-countries/
BCG. (2019). Share of consumers who would pay for higher quality hair care in Africa as of 2018, by selected country. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1271351/preference-for-premium-hair-care-in-african-countries/
BCG. "Share of Consumers Who Would Pay for Higher Quality Hair Care in Africa as of 2018, by Selected Country." Statista, Statista Inc., 3 Mar 2019, https://www.statista.com/statistics/1271351/preference-for-premium-hair-care-in-african-countries/
BCG, Share of consumers who would pay for higher quality hair care in Africa as of 2018, by selected country Statista, https://www.statista.com/statistics/1271351/preference-for-premium-hair-care-in-african-countries/ (last visited December 22, 2024)
Share of consumers who would pay for higher quality hair care in Africa as of 2018, by selected country [Graph], BCG, March 3, 2019. [Online]. Available: https://www.statista.com/statistics/1271351/preference-for-premium-hair-care-in-african-countries/
