According to a survey conducted in 2021 among selected Asia-Pacific countries, most consumers found advertisements on over-the-top (OTT) video platforms only of remote relevance. Although only 13 percent of Australian consumers perceived ads on OTT platforms as very relevant, the same survey revealed that among these mentioned platforms, OTT offered the most engaging ads and had the most influence on product selection and purchase among consumers in Australia.
Perceived relevance of advertisements shown on over-the-top (OTT) platforms in selected Asia-Pacific countries in 2021, by country and type
Characteristic
Very relevant
Somewhat relevant
Not relevant at all
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InMobi. (August 31, 2021). Perceived relevance of advertisements shown on over-the-top (OTT) platforms in selected Asia-Pacific countries in 2021, by country and type [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1271349/apac-relevance-of-ads-on-ott-platforms-by-country-and-type/
InMobi. "Perceived relevance of advertisements shown on over-the-top (OTT) platforms in selected Asia-Pacific countries in 2021, by country and type." Chart. August 31, 2021. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1271349/apac-relevance-of-ads-on-ott-platforms-by-country-and-type/
InMobi. (2021). Perceived relevance of advertisements shown on over-the-top (OTT) platforms in selected Asia-Pacific countries in 2021, by country and type. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1271349/apac-relevance-of-ads-on-ott-platforms-by-country-and-type/
InMobi. "Perceived Relevance of Advertisements Shown on Over-the-top (Ott) Platforms in Selected Asia-pacific Countries in 2021, by Country and Type." Statista, Statista Inc., 31 Aug 2021, https://www.statista.com/statistics/1271349/apac-relevance-of-ads-on-ott-platforms-by-country-and-type/
InMobi, Perceived relevance of advertisements shown on over-the-top (OTT) platforms in selected Asia-Pacific countries in 2021, by country and type Statista, https://www.statista.com/statistics/1271349/apac-relevance-of-ads-on-ott-platforms-by-country-and-type/ (last visited August 24, 2024)
Perceived relevance of advertisements shown on over-the-top (OTT) platforms in selected Asia-Pacific countries in 2021, by country and type [Graph], InMobi, August 31, 2021. [Online]. Available: https://www.statista.com/statistics/1271349/apac-relevance-of-ads-on-ott-platforms-by-country-and-type/
