According to an August 2021 study, seven in ten U.S. consumers said they use at least one social network as a source of inspiration for their holiday shopping. Among younger shoppers, namely Gen Z and millennials, more than 80 percent reported using social media platforms for inspiration when buying holiday gifts.
Share of consumers using at least one social network for holiday shopping inspiration in the United States in 2021, by generation
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Tinuiti. (September 14, 2021). Share of consumers using at least one social network for holiday shopping inspiration in the United States in 2021, by generation [Graph]. In Statista. Retrieved December 19, 2024, from https://www.statista.com/statistics/1271346/social-media-usage-holiday-shopping-inspiration-united-states-age/
Tinuiti. "Share of consumers using at least one social network for holiday shopping inspiration in the United States in 2021, by generation." Chart. September 14, 2021. Statista. Accessed December 19, 2024. https://www.statista.com/statistics/1271346/social-media-usage-holiday-shopping-inspiration-united-states-age/
Tinuiti. (2021). Share of consumers using at least one social network for holiday shopping inspiration in the United States in 2021, by generation. Statista. Statista Inc.. Accessed: December 19, 2024. https://www.statista.com/statistics/1271346/social-media-usage-holiday-shopping-inspiration-united-states-age/
Tinuiti. "Share of Consumers Using at Least One Social Network for Holiday Shopping Inspiration in The United States in 2021, by Generation." Statista, Statista Inc., 14 Sep 2021, https://www.statista.com/statistics/1271346/social-media-usage-holiday-shopping-inspiration-united-states-age/
Tinuiti, Share of consumers using at least one social network for holiday shopping inspiration in the United States in 2021, by generation Statista, https://www.statista.com/statistics/1271346/social-media-usage-holiday-shopping-inspiration-united-states-age/ (last visited December 19, 2024)
Share of consumers using at least one social network for holiday shopping inspiration in the United States in 2021, by generation [Graph], Tinuiti, September 14, 2021. [Online]. Available: https://www.statista.com/statistics/1271346/social-media-usage-holiday-shopping-inspiration-united-states-age/
