Eight out of 10 consumers in Ethiopia would pay more for higher quality footwear, according to a survey conducted in 2018. Similarly, 75 percent of respondents in Nigeria reported that they were willing to pay more for premium footwear. In general, the majority of consumers in most of the 12 surveyed countries in Africa preferred quality over price regarding footwear purchase.
Share of consumers who would pay for higher quality footwear in Africa as of 2018, by selected country
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Share of respondents
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BCG. (March 3, 2019). Share of consumers who would pay for higher quality footwear in Africa as of 2018, by selected country [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1271345/preference-for-premium-footwear-in-african-countries/
BCG. "Share of consumers who would pay for higher quality footwear in Africa as of 2018, by selected country." Chart. March 3, 2019. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1271345/preference-for-premium-footwear-in-african-countries/
BCG. (2019). Share of consumers who would pay for higher quality footwear in Africa as of 2018, by selected country. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1271345/preference-for-premium-footwear-in-african-countries/
BCG. "Share of Consumers Who Would Pay for Higher Quality Footwear in Africa as of 2018, by Selected Country." Statista, Statista Inc., 3 Mar 2019, https://www.statista.com/statistics/1271345/preference-for-premium-footwear-in-african-countries/
BCG, Share of consumers who would pay for higher quality footwear in Africa as of 2018, by selected country Statista, https://www.statista.com/statistics/1271345/preference-for-premium-footwear-in-african-countries/ (last visited July 22, 2024)
Share of consumers who would pay for higher quality footwear in Africa as of 2018, by selected country [Graph], BCG, March 3, 2019. [Online]. Available: https://www.statista.com/statistics/1271345/preference-for-premium-footwear-in-african-countries/