According to a survey on retail shopping conducted by Rakuten Insight in June 2021 in India, 57 percent respondents between the age of 45 and 54 years preferred to shop online before the COVID-19 pandemic. By contrast, 25 percent respondents between the age of 16 and 24 years stated that they preferred to shop in physical store only.
Preferred retail channels before the COVID-19 pandemic for non-grocery shopping in India as of June 2021, by age group
Characteristic
16 to 24 years
25 to 34 years
35 to 44 years
45 to 54 years
55 years and above
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Question was phrased by source as: "What was your preferred type of retail channel for non-grocery items before the COVID-19 pandemic? (such as for fashion, cosmetics, hobbies, consumer electronics, etc)"
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Rakuten Insight. (October 11, 2021). Preferred retail channels before the COVID-19 pandemic for non-grocery shopping in India as of June 2021, by age group [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1271293/india-pre-covid-preferred-retail-channel-by-age-group/
Rakuten Insight. "Preferred retail channels before the COVID-19 pandemic for non-grocery shopping in India as of June 2021, by age group." Chart. October 11, 2021. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1271293/india-pre-covid-preferred-retail-channel-by-age-group/
Rakuten Insight. (2021). Preferred retail channels before the COVID-19 pandemic for non-grocery shopping in India as of June 2021, by age group. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1271293/india-pre-covid-preferred-retail-channel-by-age-group/
Rakuten Insight. "Preferred Retail Channels before The Covid-19 Pandemic for Non-grocery Shopping in India as of June 2021, by Age Group." Statista, Statista Inc., 11 Oct 2021, https://www.statista.com/statistics/1271293/india-pre-covid-preferred-retail-channel-by-age-group/
Rakuten Insight, Preferred retail channels before the COVID-19 pandemic for non-grocery shopping in India as of June 2021, by age group Statista, https://www.statista.com/statistics/1271293/india-pre-covid-preferred-retail-channel-by-age-group/ (last visited August 24, 2024)
Preferred retail channels before the COVID-19 pandemic for non-grocery shopping in India as of June 2021, by age group [Graph], Rakuten Insight, October 11, 2021. [Online]. Available: https://www.statista.com/statistics/1271293/india-pre-covid-preferred-retail-channel-by-age-group/