According to a survey conducted in 2021 among selected Asia-Pacific countries, over-the-top (OTT) video platforms offered the most immersive and engaging content. In general, cable TV and DTH connection was perceived as the video platform with the least interesting content except in India, where 23 percent of the respondents stated otherwise.
Video platforms with the most immersive and engaging content in selected Asia-Pacific countries in 2021, by country and type
Characteristic
OTT
Cable TV/DTH Connection
Long-form videos
Short-form videos
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InMobi. (August 31, 2021). Video platforms with the most immersive and engaging content in selected Asia-Pacific countries in 2021, by country and type [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1271264/apac-top-video-platforms-with-engaging-content-by-country-and-type/
InMobi. "Video platforms with the most immersive and engaging content in selected Asia-Pacific countries in 2021, by country and type." Chart. August 31, 2021. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1271264/apac-top-video-platforms-with-engaging-content-by-country-and-type/
InMobi. (2021). Video platforms with the most immersive and engaging content in selected Asia-Pacific countries in 2021, by country and type. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1271264/apac-top-video-platforms-with-engaging-content-by-country-and-type/
InMobi. "Video Platforms with The Most Immersive and Engaging Content in Selected Asia-pacific Countries in 2021, by Country and Type." Statista, Statista Inc., 31 Aug 2021, https://www.statista.com/statistics/1271264/apac-top-video-platforms-with-engaging-content-by-country-and-type/
InMobi, Video platforms with the most immersive and engaging content in selected Asia-Pacific countries in 2021, by country and type Statista, https://www.statista.com/statistics/1271264/apac-top-video-platforms-with-engaging-content-by-country-and-type/ (last visited July 22, 2024)
Video platforms with the most immersive and engaging content in selected Asia-Pacific countries in 2021, by country and type [Graph], InMobi, August 31, 2021. [Online]. Available: https://www.statista.com/statistics/1271264/apac-top-video-platforms-with-engaging-content-by-country-and-type/