Reasons for less frequent in-store shopping in India 2021

Published by A. Minhas, Mar 31, 2023
According to a survey on retail shopping conducted by Rakuten Insight in June 2021 in India, 37 percent respondents reported that they planned to shop less frequently in physical stores because they wanted to avoid crowds and were afraid of catching the Coronavirus. 14 percent respondents reported that they preferred to use a combination of in-store and online shopping.

Reasons for less frequent in-store shopping in India as of June 2021

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Release date

October 2021

Region

India

Survey time period

June 10 to 30, 2021

Number of respondents

10,310 respondents

Age group

16 years and older

Special properties

among 3,821 female and 6,489 male respondents

Supplementary notes

The survey asked: "Why would you not be shopping as frequently in a physical store?"

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