During a survey conducted in July and August 2021, more than half of global shoppers said that speed of delivery influenced their purchase decision. In contrast, 38 percent said free/discounted shipping was a consideration when making a purchase. In the United States, these factors were relevant to purchase for more than nine out of ten buyers.
Influence of delivery speed and free/discounted shipping on purchase decision in selected countries/regions worldwide in 2021
* Figures were calculated by Statista based on the information provided by the source.
** The study included 8,000 consumers worldwide, in the United States, United Kingdom, Australia, Germany, France, Italy, Spain, and Israel. Each market had a minimum sample of 1,000 respondents.
To the question: "Does speed of delivery influence your purchase decision more than free/discounted shipping?"
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Outbrain. (September 5, 2021). Influence of delivery speed and free/discounted shipping on purchase decision in selected countries/regions worldwide in 2021 [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1271199/delivery-speed-shipping-cost-influence-purchase/
Outbrain. "Influence of delivery speed and free/discounted shipping on purchase decision in selected countries/regions worldwide in 2021." Chart. September 5, 2021. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1271199/delivery-speed-shipping-cost-influence-purchase/
Outbrain. (2021). Influence of delivery speed and free/discounted shipping on purchase decision in selected countries/regions worldwide in 2021. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1271199/delivery-speed-shipping-cost-influence-purchase/
Outbrain. "Influence of Delivery Speed and Free/Discounted Shipping on Purchase Decision in Selected Countries/Regions Worldwide in 2021." Statista, Statista Inc., 5 Sep 2021, https://www.statista.com/statistics/1271199/delivery-speed-shipping-cost-influence-purchase/
Outbrain, Influence of delivery speed and free/discounted shipping on purchase decision in selected countries/regions worldwide in 2021 Statista, https://www.statista.com/statistics/1271199/delivery-speed-shipping-cost-influence-purchase/ (last visited November 21, 2024)
Influence of delivery speed and free/discounted shipping on purchase decision in selected countries/regions worldwide in 2021 [Graph], Outbrain, September 5, 2021. [Online]. Available: https://www.statista.com/statistics/1271199/delivery-speed-shipping-cost-influence-purchase/