Nearly eight out of 10 consumers in Ethiopia would pay more for getting higher quality clothing and accessories, according to a survey conducted in 2018. Similarly, 78 percent of respondents in Nigeria reported that they were willing to pay more for premium clothing. In general, the majority of consumers in most of the 12 surveyed countries in Africa preferred quality over price regarding clothing purchase.
Share of consumers who would pay for higher quality clothing and accessories in Africa as of 2018, by selected country
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BCG. (March 3, 2019). Share of consumers who would pay for higher quality clothing and accessories in Africa as of 2018, by selected country [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1271179/preference-for-higher-quality-clothing-in-african-countries/
BCG. "Share of consumers who would pay for higher quality clothing and accessories in Africa as of 2018, by selected country." Chart. March 3, 2019. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1271179/preference-for-higher-quality-clothing-in-african-countries/
BCG. (2019). Share of consumers who would pay for higher quality clothing and accessories in Africa as of 2018, by selected country. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1271179/preference-for-higher-quality-clothing-in-african-countries/
BCG. "Share of Consumers Who Would Pay for Higher Quality Clothing and Accessories in Africa as of 2018, by Selected Country." Statista, Statista Inc., 3 Mar 2019, https://www.statista.com/statistics/1271179/preference-for-higher-quality-clothing-in-african-countries/
BCG, Share of consumers who would pay for higher quality clothing and accessories in Africa as of 2018, by selected country Statista, https://www.statista.com/statistics/1271179/preference-for-higher-quality-clothing-in-african-countries/ (last visited December 22, 2024)
Share of consumers who would pay for higher quality clothing and accessories in Africa as of 2018, by selected country [Graph], BCG, March 3, 2019. [Online]. Available: https://www.statista.com/statistics/1271179/preference-for-higher-quality-clothing-in-african-countries/
