Nearly six out of 10 consumers in Ghana would pay more to get higher quality beauty care, according to a survey conducted in 2018. Almost 50 percent of the respondents in Ethiopia and Uganda would also be willing to pay more to consume premium beauty care articles.
Share of consumers who would pay for higher quality beauty care in Africa as of 2018, by selected country
* The survey included a total of 12,575 consumers in 12 countries.
According to the source, respondents were asked whether they would be willing to pay more for a better quality product.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
BCG. (March 3, 2019). Share of consumers who would pay for higher quality beauty care in Africa as of 2018, by selected country [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1271164/preference-for-higher-quality-beauty-care-in-african-countries/
BCG. "Share of consumers who would pay for higher quality beauty care in Africa as of 2018, by selected country." Chart. March 3, 2019. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1271164/preference-for-higher-quality-beauty-care-in-african-countries/
BCG. (2019). Share of consumers who would pay for higher quality beauty care in Africa as of 2018, by selected country. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1271164/preference-for-higher-quality-beauty-care-in-african-countries/
BCG. "Share of Consumers Who Would Pay for Higher Quality Beauty Care in Africa as of 2018, by Selected Country." Statista, Statista Inc., 3 Mar 2019, https://www.statista.com/statistics/1271164/preference-for-higher-quality-beauty-care-in-african-countries/
BCG, Share of consumers who would pay for higher quality beauty care in Africa as of 2018, by selected country Statista, https://www.statista.com/statistics/1271164/preference-for-higher-quality-beauty-care-in-african-countries/ (last visited December 22, 2024)
Share of consumers who would pay for higher quality beauty care in Africa as of 2018, by selected country [Graph], BCG, March 3, 2019. [Online]. Available: https://www.statista.com/statistics/1271164/preference-for-higher-quality-beauty-care-in-african-countries/
