According to a survey on retail shopping conducted by Rakuten Insight in June 2021 in India, the largest share of respondents preferred a mix of online and offline retail shopping before the COVID-19 pandemic. During the survey, over half of the female respondents reported that they opted for a mix of both retail channels when shopping for non-grocery items such as fashion and electronics.
Preferred retail channels before the COVID-19 pandemic for non-grocery shopping in India as of June 2021, by gender
Question was phrased by source as: "What was your preferred type of retail channel for non-grocery items before the COVID-19 pandemic? (such as for fashion, cosmetics, hobbies, consumer electronics, etc)"
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Rakuten Insight. (October 11, 2021). Preferred retail channels before the COVID-19 pandemic for non-grocery shopping in India as of June 2021, by gender [Graph]. In Statista. Retrieved November 12, 2024, from https://www.statista.com/statistics/1271159/india-pre-covid-preferred-retail-channel-by-gender/
Rakuten Insight. "Preferred retail channels before the COVID-19 pandemic for non-grocery shopping in India as of June 2021, by gender." Chart. October 11, 2021. Statista. Accessed November 12, 2024. https://www.statista.com/statistics/1271159/india-pre-covid-preferred-retail-channel-by-gender/
Rakuten Insight. (2021). Preferred retail channels before the COVID-19 pandemic for non-grocery shopping in India as of June 2021, by gender. Statista. Statista Inc.. Accessed: November 12, 2024. https://www.statista.com/statistics/1271159/india-pre-covid-preferred-retail-channel-by-gender/
Rakuten Insight. "Preferred Retail Channels before The Covid-19 Pandemic for Non-grocery Shopping in India as of June 2021, by Gender." Statista, Statista Inc., 11 Oct 2021, https://www.statista.com/statistics/1271159/india-pre-covid-preferred-retail-channel-by-gender/
Rakuten Insight, Preferred retail channels before the COVID-19 pandemic for non-grocery shopping in India as of June 2021, by gender Statista, https://www.statista.com/statistics/1271159/india-pre-covid-preferred-retail-channel-by-gender/ (last visited November 12, 2024)
Preferred retail channels before the COVID-19 pandemic for non-grocery shopping in India as of June 2021, by gender [Graph], Rakuten Insight, October 11, 2021. [Online]. Available: https://www.statista.com/statistics/1271159/india-pre-covid-preferred-retail-channel-by-gender/
