Preferred non-grocery retail channels before COVID-19 India 2021, by gender

Published by A. Minhas, Mar 31, 2023
According to a survey on retail shopping conducted by Rakuten Insight in June 2021 in India, the largest share of respondents preferred a mix of online and offline retail shopping before the COVID-19 pandemic. During the survey, over half of the female respondents reported that they opted for a mix of both retail channels when shopping for non-grocery items such as fashion and electronics.

Preferred retail channels before the COVID-19 pandemic for non-grocery shopping in India as of June 2021, by gender

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Release date

October 2021

Region

India

Survey time period

June 10 to 30, 2021

Number of respondents

40,074 respondents

Age group

16 years and older

Special properties

among 14,250 female and 25,824 male respondents

Supplementary notes

Question was phrased by source as: "What was your preferred type of retail channel for non-grocery items before the COVID-19 pandemic? (such as for fashion, cosmetics, hobbies, consumer electronics, etc)"

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