Around 37 percent of consumers in Ethiopia would pay more to get higher quality baby products, according to a survey conducted in 2018. This was the highest share recorded among the 12 African countries surveyed. In general, consumers of these markets did not value quality over price for such items. For instance, only eight percent of consumers in Algeria and Egypt would be willing to pay more to purchase premium baby products.
Share of consumers who would pay for higher quality baby products in Africa as of 2018, by selected country
* The survey included a total of 12,575 consumers in 12 countries.
According to the source, respondents were asked whether they would be willing to pay more for a better quality product.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
BCG. (March 3, 2019). Share of consumers who would pay for higher quality baby products in Africa as of 2018, by selected country [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1271157/preference-for-higher-quality-baby-products-in-african-countries/
BCG. "Share of consumers who would pay for higher quality baby products in Africa as of 2018, by selected country." Chart. March 3, 2019. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1271157/preference-for-higher-quality-baby-products-in-african-countries/
BCG. (2019). Share of consumers who would pay for higher quality baby products in Africa as of 2018, by selected country. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1271157/preference-for-higher-quality-baby-products-in-african-countries/
BCG. "Share of Consumers Who Would Pay for Higher Quality Baby Products in Africa as of 2018, by Selected Country." Statista, Statista Inc., 3 Mar 2019, https://www.statista.com/statistics/1271157/preference-for-higher-quality-baby-products-in-african-countries/
BCG, Share of consumers who would pay for higher quality baby products in Africa as of 2018, by selected country Statista, https://www.statista.com/statistics/1271157/preference-for-higher-quality-baby-products-in-african-countries/ (last visited December 22, 2024)
Share of consumers who would pay for higher quality baby products in Africa as of 2018, by selected country [Graph], BCG, March 3, 2019. [Online]. Available: https://www.statista.com/statistics/1271157/preference-for-higher-quality-baby-products-in-african-countries/
