Around 34 percent of consumers in Nigeria would pay more for higher quality cars, according to a survey conducted in 2018. This was the highest share recorded among the 12 African countries surveyed. In general, consumers in these markets did not value quality over price for such items. For instance, only four percent of consumers in Uganda would be willing to pay more to get higher quality cars.
Share of consumers who would pay for higher quality cars in Africa as of 2018, by selected country
* The survey included a total of 12,575 consumers in 12 countries.
According to the source, respondents were asked whether they would be willing to pay more for a better quality product.
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BCG. (March 3, 2019). Share of consumers who would pay for higher quality cars in Africa as of 2018, by selected country [Graph]. In Statista. Retrieved November 23, 2024, from https://www.statista.com/statistics/1271153/preference-for-premium-cars-in-african-countries/
BCG. "Share of consumers who would pay for higher quality cars in Africa as of 2018, by selected country." Chart. March 3, 2019. Statista. Accessed November 23, 2024. https://www.statista.com/statistics/1271153/preference-for-premium-cars-in-african-countries/
BCG. (2019). Share of consumers who would pay for higher quality cars in Africa as of 2018, by selected country. Statista. Statista Inc.. Accessed: November 23, 2024. https://www.statista.com/statistics/1271153/preference-for-premium-cars-in-african-countries/
BCG. "Share of Consumers Who Would Pay for Higher Quality Cars in Africa as of 2018, by Selected Country." Statista, Statista Inc., 3 Mar 2019, https://www.statista.com/statistics/1271153/preference-for-premium-cars-in-african-countries/
BCG, Share of consumers who would pay for higher quality cars in Africa as of 2018, by selected country Statista, https://www.statista.com/statistics/1271153/preference-for-premium-cars-in-african-countries/ (last visited November 23, 2024)
Share of consumers who would pay for higher quality cars in Africa as of 2018, by selected country [Graph], BCG, March 3, 2019. [Online]. Available: https://www.statista.com/statistics/1271153/preference-for-premium-cars-in-african-countries/
