The share of daily users of a top three subscription video-on-demand service has been lower than that who used more than one SVOD platform, irrespective of the year, in the United States. While there was a gradual annual growth of the penetration rate of any of the top three subscription video-on-demand services Netflix, Amazon Prime Video, and Hulu from 2015 to 2020, there was no change between 2020 and 2021. As of 2021, 78 percent of people from the U.S. used any of the top three SVOD platforms.
Penetration rate of top three SVOD services in households in the United States from 2015 to 2021
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
nScreenMedia. (September 7, 2021). Penetration rate of top three SVOD services in households in the United States from 2015 to 2021 [Graph]. In Statista. Retrieved December 04, 2024, from https://www.statista.com/statistics/1271057/penetration-rate-svod-services-households-us/
nScreenMedia. "Penetration rate of top three SVOD services in households in the United States from 2015 to 2021." Chart. September 7, 2021. Statista. Accessed December 04, 2024. https://www.statista.com/statistics/1271057/penetration-rate-svod-services-households-us/
nScreenMedia. (2021). Penetration rate of top three SVOD services in households in the United States from 2015 to 2021. Statista. Statista Inc.. Accessed: December 04, 2024. https://www.statista.com/statistics/1271057/penetration-rate-svod-services-households-us/
nScreenMedia. "Penetration Rate of Top Three Svod Services in Households in The United States from 2015 to 2021." Statista, Statista Inc., 7 Sep 2021, https://www.statista.com/statistics/1271057/penetration-rate-svod-services-households-us/
nScreenMedia, Penetration rate of top three SVOD services in households in the United States from 2015 to 2021 Statista, https://www.statista.com/statistics/1271057/penetration-rate-svod-services-households-us/ (last visited December 04, 2024)
Penetration rate of top three SVOD services in households in the United States from 2015 to 2021 [Graph], nScreenMedia, September 7, 2021. [Online]. Available: https://www.statista.com/statistics/1271057/penetration-rate-svod-services-households-us/
