Philippines: online food delivery penetration rate

Concerning the two selected segments, the segment Meal Delivery has the largest penetration rate with 16.72 percent. Contrastingly, Grocery Delivery is ranked last, with 15.17 percent. Their difference, compared to Meal Delivery, lies at 1.55 percentage points.

Find other insights concerning similar markets and segments, such as a ranking of subsegments in Thailand regarding user penetration in the Online Food Delivery market as a whole and a ranking of subsegments in Thailand regarding revenue in the Online Food Delivery market as a whole.

The Statista Market Insights cover a broad range of additional markets.

Penetration rate of the online food delivery market in the Philippines in 2023, by segment

Characteristic	Penetration rate
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Supplementary notes

Data provided by Statista Market Insights are estimates.

Definition:

Online Food Delivery refers to the intersection of ordering groceries and prepared meals online. Orders are typically placed through an app or website and delivery times vary.

Structure:

The Online Food Delivery market contains the user and revenue development of two different delivery service solutions: (1) Meal Delivery and (2) Grocery Delivery. Included are services that deliver prepared meals and food ordered online for direct consumption (Meal Delivery) and non-prepared food and beverage products, household, and personal care products (Grocery Delivery). Meal delivery includes the delivery of meals carried out directly by restaurants (Restaurant Delivery) and online delivery services that provide customers with meals from partner restaurants that do not necessarily have to offer food delivery themselves (Platform Delivery). Grocery Delivery consists of fresh, nonprepared products delivered from supermarkets or retailers where delivery is scheduled (Retail Delivery), Delivery that is under 3 hours and operates dark stores or own warehouses (Quick Commerce), and prepared fresh ingredients to be prepared at home, typically offered through a subscription service (Meal Kit Delivery).

Additional Information:

Revenue figures are the gross merchandise value (GMV), defined as the total sales dollar value for merchandise/food sold through the Online Food Delivery marketplace. User and revenue figures represent B2C services.

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