Nearly seven in every 10 consumers in Ethiopia would pay more for getting higher quality breakfast cereals and foods, according to a survey conducted in 2018. In Ghana, 60 percent of respondents reported they would be willing to do the same. On the other hand, only 19 percent of consumers in Morocco reported preferring quality over price regarding breakfast cereals and foods.
Share of consumers who would pay for higher quality breakfast cereals and foods in Africa as of 2018, by selected country
* The survey included a total of 12,575 consumers in 12 countries.
According to the source, respondents were asked whether they would be willing to pay more for a better quality product.
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BCG. (March 3, 2019). Share of consumers who would pay for higher quality breakfast cereals and foods in Africa as of 2018, by selected country [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1270982/preference-for-higher-quality-breakfast-cereals-and-foods-in-african-countries/
BCG. "Share of consumers who would pay for higher quality breakfast cereals and foods in Africa as of 2018, by selected country." Chart. March 3, 2019. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1270982/preference-for-higher-quality-breakfast-cereals-and-foods-in-african-countries/
BCG. (2019). Share of consumers who would pay for higher quality breakfast cereals and foods in Africa as of 2018, by selected country. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1270982/preference-for-higher-quality-breakfast-cereals-and-foods-in-african-countries/
BCG. "Share of Consumers Who Would Pay for Higher Quality Breakfast Cereals and Foods in Africa as of 2018, by Selected Country." Statista, Statista Inc., 3 Mar 2019, https://www.statista.com/statistics/1270982/preference-for-higher-quality-breakfast-cereals-and-foods-in-african-countries/
BCG, Share of consumers who would pay for higher quality breakfast cereals and foods in Africa as of 2018, by selected country Statista, https://www.statista.com/statistics/1270982/preference-for-higher-quality-breakfast-cereals-and-foods-in-african-countries/ (last visited December 22, 2024)
Share of consumers who would pay for higher quality breakfast cereals and foods in Africa as of 2018, by selected country [Graph], BCG, March 3, 2019. [Online]. Available: https://www.statista.com/statistics/1270982/preference-for-higher-quality-breakfast-cereals-and-foods-in-african-countries/
