According to a survey in 2021, around 38 percent of category explorers in India already started exploring for the festive season but only 28 percent started buying. Among the respondents, around 12 percent of people planned to explore just before Diwali but about 20 percent planned to buy during that period.
Share of shopping timing plan for category explorers for the festive season in India as of August 26, 2021
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InMobi. (September 28, 2021). Share of shopping timing plan for category explorers for the festive season in India as of August 26, 2021 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1270960/india-share-of-festive-shopping-timing-plan-for-category-explorers/
InMobi. "Share of shopping timing plan for category explorers for the festive season in India as of August 26, 2021." Chart. September 28, 2021. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1270960/india-share-of-festive-shopping-timing-plan-for-category-explorers/
InMobi. (2021). Share of shopping timing plan for category explorers for the festive season in India as of August 26, 2021. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1270960/india-share-of-festive-shopping-timing-plan-for-category-explorers/
InMobi. "Share of Shopping Timing Plan for Category Explorers for The Festive Season in India as of August 26, 2021." Statista, Statista Inc., 28 Sep 2021, https://www.statista.com/statistics/1270960/india-share-of-festive-shopping-timing-plan-for-category-explorers/
InMobi, Share of shopping timing plan for category explorers for the festive season in India as of August 26, 2021 Statista, https://www.statista.com/statistics/1270960/india-share-of-festive-shopping-timing-plan-for-category-explorers/ (last visited December 22, 2024)
Share of shopping timing plan for category explorers for the festive season in India as of August 26, 2021 [Graph], InMobi, September 28, 2021. [Online]. Available: https://www.statista.com/statistics/1270960/india-share-of-festive-shopping-timing-plan-for-category-explorers/
