Nearly six in every 10 consumers in Ghana would pay more for soft drinks and other non-alcoholic beverages in higher quality, according to a survey conducted in 2018. Similarly, 57 percent of respondents in Tanzania reported they would pay more for higher quality soft drinks. On the other hand, only 10 percent of consumers in Morocco reported they would feel the same.
Share of consumers who would pay for higher quality soft drinks in Africa as of 2018, by selected country
* The survey included a total of 12,575 consumers in 12 countries.
According to the source, respondents were asked whether they would be willing to pay more for a better quality product.
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BCG. (March 3, 2019). Share of consumers who would pay for higher quality soft drinks in Africa as of 2018, by selected country [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/1270928/preference-for-higher-quality-soft-drinks-in-african-countries/
BCG. "Share of consumers who would pay for higher quality soft drinks in Africa as of 2018, by selected country." Chart. March 3, 2019. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/1270928/preference-for-higher-quality-soft-drinks-in-african-countries/
BCG. (2019). Share of consumers who would pay for higher quality soft drinks in Africa as of 2018, by selected country. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/1270928/preference-for-higher-quality-soft-drinks-in-african-countries/
BCG. "Share of Consumers Who Would Pay for Higher Quality Soft Drinks in Africa as of 2018, by Selected Country." Statista, Statista Inc., 3 Mar 2019, https://www.statista.com/statistics/1270928/preference-for-higher-quality-soft-drinks-in-african-countries/
BCG, Share of consumers who would pay for higher quality soft drinks in Africa as of 2018, by selected country Statista, https://www.statista.com/statistics/1270928/preference-for-higher-quality-soft-drinks-in-african-countries/ (last visited December 23, 2024)
Share of consumers who would pay for higher quality soft drinks in Africa as of 2018, by selected country [Graph], BCG, March 3, 2019. [Online]. Available: https://www.statista.com/statistics/1270928/preference-for-higher-quality-soft-drinks-in-african-countries/
