Share of emerging buyer personas for the festive season India 2021

Published by A. Minhas, Mar 17, 2022
According to a survey in 2021, 47 percent of people in India shopping during the festive season were bargain hunters. Among the respondents, 39 percent were category explorers and around 14 percent were brand lovers.

Share of emerging buyer personas for the festive season in India as of August 26, 2021

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Release date

September 2021

Region

India

Survey time period

August 12 to August 26, 2021

Number of respondents

2,500 respondents

Special properties

among users of InMobi's mobile programmatic platforms

Method of interview

Online survey

Supplementary notes

Original question: "Where do you learn about festive season sales and offers?"

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Topics

Online shopping behavior in the United StatesHoliday season e-commerce in the United StatesFashion e-commerce in the United StatesE-commerce returns in the United StatesOnline shopping behavior in Canada
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