According to a survey in 2021, 47 percent of people in India shopping during the festive season were bargain hunters. Among the respondents, 39 percent were category explorers and around 14 percent were brand lovers.
Share of emerging buyer personas for the festive season in India as of August 26, 2021
Characteristic
Share of respondents
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InMobi. (September 28, 2021). Share of emerging buyer personas for the festive season in India as of August 26, 2021 [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1270917/india-share-of-emerging-buyer-personas-for-the-festive-season/
InMobi. "Share of emerging buyer personas for the festive season in India as of August 26, 2021." Chart. September 28, 2021. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1270917/india-share-of-emerging-buyer-personas-for-the-festive-season/
InMobi. (2021). Share of emerging buyer personas for the festive season in India as of August 26, 2021. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1270917/india-share-of-emerging-buyer-personas-for-the-festive-season/
InMobi. "Share of Emerging Buyer Personas for The Festive Season in India as of August 26, 2021." Statista, Statista Inc., 28 Sep 2021, https://www.statista.com/statistics/1270917/india-share-of-emerging-buyer-personas-for-the-festive-season/
InMobi, Share of emerging buyer personas for the festive season in India as of August 26, 2021 Statista, https://www.statista.com/statistics/1270917/india-share-of-emerging-buyer-personas-for-the-festive-season/ (last visited August 24, 2024)
Share of emerging buyer personas for the festive season in India as of August 26, 2021 [Graph], InMobi, September 28, 2021. [Online]. Available: https://www.statista.com/statistics/1270917/india-share-of-emerging-buyer-personas-for-the-festive-season/