Share of festive shopping timing plan India 2021, by city tier

Published by A. Minhas, Mar 17, 2022
According to a survey in 2021, around 27 percent of people from tier one city in India plan to shop one month before Dussehra. Among the respondents, around 22 percent of people from tier two city plan to shop between Dussehra and Diwali.

Share of shopping timing plan for the festive season in India as of August 26, 2021, by city tier

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Release date

September 2021

Region

India

Survey time period

August 12 to August 26, 2021

Number of respondents

2,500 respondents

Special properties

among users of InMobi's mobile programmatic platforms

Method of interview

Online survey

Supplementary notes

Original question: "When do you plan to buy the particular brand/product?"

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