About 30 percent of detmir.ru mini store sales were orders of toys in 2021, of which ten percent were placed online. Food accounted for approximately one quarter of sales, with 12 percent constituting online orders.
Detmir Mini stores sales distribution in 2021, by product category and sales channel
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As part of the development of the Company’s omnichannel business model, which aims to consolidate the children’s goods market, the decision was made at the end of 2019 to begin actively testing the new ultra-small Detmir Pickup format, which combines a retail store with an online order pickup point. As of the end
of the reporting year, there were 16 such stores operating in the Moscow, Central and Southern regions.
The assortment at Detmir Pickup stores consists of 2,000 SKUs from all categories offered in the Detsky Mir chain.
Mini is the development of the pickup store format which includes pickup points.
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Detsky Mir. (August 11, 2022). Detmir Mini stores sales distribution in 2021, by product category and sales channel [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1270900/detmir-pickup-sales-share-by-product-and-sales-channel/
Detsky Mir. "Detmir Mini stores sales distribution in 2021, by product category and sales channel ." Chart. August 11, 2022. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1270900/detmir-pickup-sales-share-by-product-and-sales-channel/
Detsky Mir. (2022). Detmir Mini stores sales distribution in 2021, by product category and sales channel . Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1270900/detmir-pickup-sales-share-by-product-and-sales-channel/
Detsky Mir. "Detmir Mini Stores Sales Distribution in 2021, by Product Category and Sales Channel ." Statista, Statista Inc., 11 Aug 2022, https://www.statista.com/statistics/1270900/detmir-pickup-sales-share-by-product-and-sales-channel/
Detsky Mir, Detmir Mini stores sales distribution in 2021, by product category and sales channel Statista, https://www.statista.com/statistics/1270900/detmir-pickup-sales-share-by-product-and-sales-channel/ (last visited August 25, 2024)
Detmir Mini stores sales distribution in 2021, by product category and sales channel [Graph], Detsky Mir, August 11, 2022. [Online]. Available: https://www.statista.com/statistics/1270900/detmir-pickup-sales-share-by-product-and-sales-channel/
