A September 2021 survey revealed that unvaccinated U.S. consumers were more likely to engage in physical shopping during Black Friday and Cyber Weekend that year than those vaccinated. When asked about their shopping plans during this period, 27 percent of unvaccinated shoppers said they shopped exclusively or primarily in physical stores, versus 19 percent of vaccinated shoppers.
Shopping channels consumers planned to use during Black Friday and Cyber Weekend in the United States in 2021, by vaccination status
Characteristic
Exclusively in-store
Primarily in-store, some online
Equal mix of in-store & online
Primarily online, some in-store
Exclusively online
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To the question: "This year, where do you plan to shop for special sales/deals the weekend of Black Friday/Cyber Monday?"
The source does not provide the age of respondents or the type of survey conducted.
Percentage points exceeding 100 percent are probably due to rounding.
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Numerator. (October 6, 2021). Shopping channels consumers planned to use during Black Friday and Cyber Weekend in the United States in 2021, by vaccination status [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1270861/shopping-channels-holidays-united-states-by-vaccination-status/
Numerator. "Shopping channels consumers planned to use during Black Friday and Cyber Weekend in the United States in 2021, by vaccination status." Chart. October 6, 2021. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1270861/shopping-channels-holidays-united-states-by-vaccination-status/
Numerator. (2021). Shopping channels consumers planned to use during Black Friday and Cyber Weekend in the United States in 2021, by vaccination status. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1270861/shopping-channels-holidays-united-states-by-vaccination-status/
Numerator. "Shopping Channels Consumers Planned to Use during Black Friday and Cyber Weekend in The United States in 2021, by Vaccination Status." Statista, Statista Inc., 6 Oct 2021, https://www.statista.com/statistics/1270861/shopping-channels-holidays-united-states-by-vaccination-status/
Numerator, Shopping channels consumers planned to use during Black Friday and Cyber Weekend in the United States in 2021, by vaccination status Statista, https://www.statista.com/statistics/1270861/shopping-channels-holidays-united-states-by-vaccination-status/ (last visited August 25, 2024)
Shopping channels consumers planned to use during Black Friday and Cyber Weekend in the United States in 2021, by vaccination status [Graph], Numerator, October 6, 2021. [Online]. Available: https://www.statista.com/statistics/1270861/shopping-channels-holidays-united-states-by-vaccination-status/