Across all categories, goods are predicted to be less discounted in 2021 than they were in 2020. Computers are predicted to see the biggest discount in 2021 at 25 percent, a 5 percent fall from the previous year's 30 percent discount. Electronics follows closely behind with a 22 percent discount this year. Furniture is the goods category with the lowest predicted discount level, at 7 percent.
Predicted discount level in the 2021 holiday season compared to 2020, by goods category
Adobe Analytics analyzes 1 trillion visits to retail sites and over 100 million SKUs.
The source states "Holiday 2021 discount levels are expected to fall as low as" the data in the chart.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Adobe. (October 15, 2021). Predicted discount level in the 2021 holiday season compared to 2020, by goods category [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1270846/predicted-holiday-discounts/
Adobe. "Predicted discount level in the 2021 holiday season compared to 2020, by goods category." Chart. October 15, 2021. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1270846/predicted-holiday-discounts/
Adobe. (2021). Predicted discount level in the 2021 holiday season compared to 2020, by goods category. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1270846/predicted-holiday-discounts/
Adobe. "Predicted Discount Level in The 2021 Holiday Season Compared to 2020, by Goods Category." Statista, Statista Inc., 15 Oct 2021, https://www.statista.com/statistics/1270846/predicted-holiday-discounts/
Adobe, Predicted discount level in the 2021 holiday season compared to 2020, by goods category Statista, https://www.statista.com/statistics/1270846/predicted-holiday-discounts/ (last visited December 22, 2024)
Predicted discount level in the 2021 holiday season compared to 2020, by goods category [Graph], Adobe, October 15, 2021. [Online]. Available: https://www.statista.com/statistics/1270846/predicted-holiday-discounts/