The total spending on social media marketing in Serbia reached 21.6 million euros in 2021, up 37 percent from the previous year. The value of investment marked a steady increase over the observed period. The highest expenditure was recorded on Facebook and Instagram.
Estimated social media marketing expenditure in Serbia from 2017 to 2021
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Social media marketing spend in million euros
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IAB Serbia. (December 31, 2022). Estimated social media marketing expenditure in Serbia from 2017 to 2021 (in million euros) [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1270818/serbia-social-media-ad-spend/
IAB Serbia. "Estimated social media marketing expenditure in Serbia from 2017 to 2021 (in million euros)." Chart. December 31, 2022. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1270818/serbia-social-media-ad-spend/
IAB Serbia. (2022). Estimated social media marketing expenditure in Serbia from 2017 to 2021 (in million euros). Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1270818/serbia-social-media-ad-spend/
IAB Serbia. "Estimated Social Media Marketing Expenditure in Serbia from 2017 to 2021 (in Million Euros)." Statista, Statista Inc., 31 Dec 2022, https://www.statista.com/statistics/1270818/serbia-social-media-ad-spend/
IAB Serbia, Estimated social media marketing expenditure in Serbia from 2017 to 2021 (in million euros) Statista, https://www.statista.com/statistics/1270818/serbia-social-media-ad-spend/ (last visited August 24, 2024)
Estimated social media marketing expenditure in Serbia from 2017 to 2021 (in million euros) [Graph], IAB Serbia, December 31, 2022. [Online]. Available: https://www.statista.com/statistics/1270818/serbia-social-media-ad-spend/