Serbian advertisers spent approximately 20 million euros on Facebook and Instagram marketing in 2023, which was significantly higher than the investment in any other social media platforms. LinkedIn marketing was the second-leading by expenditure, at over 1.2 million euros.
Estimated social media marketing investment in Serbia in 2023, by platform
(in 1,000 euros)
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IAB Serbia. (October 15, 2024). Estimated social media marketing investment in Serbia in 2023, by platform (in 1,000 euros) [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1270809/serbia-social-media-marketing-spend-by-platform/
IAB Serbia. "Estimated social media marketing investment in Serbia in 2023, by platform (in 1,000 euros)." Chart. October 15, 2024. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1270809/serbia-social-media-marketing-spend-by-platform/
IAB Serbia. (2024). Estimated social media marketing investment in Serbia in 2023, by platform (in 1,000 euros). Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1270809/serbia-social-media-marketing-spend-by-platform/
IAB Serbia. "Estimated Social Media Marketing Investment in Serbia in 2023, by Platform (in 1,000 Euros)." Statista, Statista Inc., 15 Oct 2024, https://www.statista.com/statistics/1270809/serbia-social-media-marketing-spend-by-platform/
IAB Serbia, Estimated social media marketing investment in Serbia in 2023, by platform (in 1,000 euros) Statista, https://www.statista.com/statistics/1270809/serbia-social-media-marketing-spend-by-platform/ (last visited December 21, 2024)
Estimated social media marketing investment in Serbia in 2023, by platform (in 1,000 euros) [Graph], IAB Serbia, October 15, 2024. [Online]. Available: https://www.statista.com/statistics/1270809/serbia-social-media-marketing-spend-by-platform/
