Serbian advertisers spent approximately 20 million euros on Facebook and Instagram marketing in 2023, which was significantly higher than the investment in any other social media platforms. LinkedIn marketing was the second-leading by expenditure, at over 1.2 million euros.
Estimated social media marketing investment in Serbia in 2023, by platform
(in 1,000 euros)
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
IAB Serbia. (October 15, 2024). Estimated social media marketing investment in Serbia in 2023, by platform (in 1,000 euros) [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1270809/serbia-social-media-marketing-spend-by-platform/
IAB Serbia. "Estimated social media marketing investment in Serbia in 2023, by platform (in 1,000 euros)." Chart. October 15, 2024. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1270809/serbia-social-media-marketing-spend-by-platform/
IAB Serbia. (2024). Estimated social media marketing investment in Serbia in 2023, by platform (in 1,000 euros). Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1270809/serbia-social-media-marketing-spend-by-platform/
IAB Serbia. "Estimated Social Media Marketing Investment in Serbia in 2023, by Platform (in 1,000 Euros)." Statista, Statista Inc., 15 Oct 2024, https://www.statista.com/statistics/1270809/serbia-social-media-marketing-spend-by-platform/
IAB Serbia, Estimated social media marketing investment in Serbia in 2023, by platform (in 1,000 euros) Statista, https://www.statista.com/statistics/1270809/serbia-social-media-marketing-spend-by-platform/ (last visited November 21, 2024)
Estimated social media marketing investment in Serbia in 2023, by platform (in 1,000 euros) [Graph], IAB Serbia, October 15, 2024. [Online]. Available: https://www.statista.com/statistics/1270809/serbia-social-media-marketing-spend-by-platform/
