Leading online holiday sales categories in the U.S. 2020, by market share

Published by
Stephanie Chevalier,
Feb 15, 2023
In 2020, general merchandise was the e-commerce category U.S. shoppers spent the most during the holiday season, with a market share of nearly 56 percent. Apparel and footwear came in second, accounting for about ten percent of online sales during this period, followed by consumer electronics and major appliances, with approximately nine percent.

Leading e-commerce retail categories during the holiday season in the United States in 2020, by market share

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Release date

January 2021

Region

United States

Survey time period

September 28, 2020 to January 5, 2021

Special properties

represents activity on Rakuten Intelligence's platform, broader industry metrics may vary

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Statistics on " Holiday season e-commerce in the United States "

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Other statistics that may interest you Holiday season e-commerce in the United States

Overview

6

Online retailers

8

Consumption

8

Devices and social media

5

Further related statistics

10

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Topics

E-commerce in RomaniaE-Commerce in ChinaE-commerce in IndiaE-commerce in the United Kingdom (UK)E-commerce in the United States
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