A May 2024 study examined the combined off-the-field earnings of the 50 highest-paid athletes worldwide. In the past 11 years, the total off-the-field income has nearly doubled from roughly 556 million U.S. dollars in 2012 to more than one billion U.S. dollars in 2023. The figure experienced a drop of 13 percent in 2024, falling back under the one billion U.S. dollar mark to 936 million U.S. dollars.
Combined off-the-field earnings for the world’s 50 highest-paid athletes from 2012 to 2024
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Off-the-field earnings in million U.S. dollars
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The source specifies that the off-the-field estimates are based on estimates of sponsorship deals, appearance fees, and licensing income for the 12 months leading to May 1, in addition to cash returns from businesses operated by the athlete.
The source specifies that while investment income is excluded in the estimate, payouts from equity stakes sold by the athlete are accounted for. Moreover, earnings are not deducted based on taxes or agents' fees.
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Forbes. (May 16, 2024). Combined off-the-field earnings for the world’s 50 highest-paid athletes from 2012 to 2024 (in million U.S. dollars) [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1270796/combined-off-the-field-earnings-highest-paid-athletes-worldwide/
Forbes. "Combined off-the-field earnings for the world’s 50 highest-paid athletes from 2012 to 2024 (in million U.S. dollars)." Chart. May 16, 2024. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1270796/combined-off-the-field-earnings-highest-paid-athletes-worldwide/
Forbes. (2024). Combined off-the-field earnings for the world’s 50 highest-paid athletes from 2012 to 2024 (in million U.S. dollars). Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1270796/combined-off-the-field-earnings-highest-paid-athletes-worldwide/
Forbes. "Combined Off-the-field Earnings for The World’s 50 Highest-paid Athletes from 2012 to 2024 (in Million U.S. Dollars)." Statista, Statista Inc., 16 May 2024, https://www.statista.com/statistics/1270796/combined-off-the-field-earnings-highest-paid-athletes-worldwide/
Forbes, Combined off-the-field earnings for the world’s 50 highest-paid athletes from 2012 to 2024 (in million U.S. dollars) Statista, https://www.statista.com/statistics/1270796/combined-off-the-field-earnings-highest-paid-athletes-worldwide/ (last visited July 22, 2024)
Combined off-the-field earnings for the world’s 50 highest-paid athletes from 2012 to 2024 (in million U.S. dollars) [Graph], Forbes, May 16, 2024. [Online]. Available: https://www.statista.com/statistics/1270796/combined-off-the-field-earnings-highest-paid-athletes-worldwide/
