Around 30 percent of consumers in Nigeria would pay more for higher quality wine, according to a survey conducted in 2018. This was the highest share registered among the surveyed countries in Africa. In Ethiopia, 21 percent of respondents were willing to pay more for premium wines, while 17 percent reported the same in Cote d'Ivoire.
Share of consumers who would pay for higher quality wine in Africa as of 2018, by selected country
* The survey included a total of 12,575 consumers in 12 countries.
According to the source, respondents were asked whether they would be willing to pay more for a better quality product.
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BCG. (March 3, 2019). Share of consumers who would pay for higher quality wine in Africa as of 2018, by selected country [Graph]. In Statista. Retrieved December 31, 2024, from https://www.statista.com/statistics/1270778/preference-for-higher-quality-wine-in-african-countries/
BCG. "Share of consumers who would pay for higher quality wine in Africa as of 2018, by selected country." Chart. March 3, 2019. Statista. Accessed December 31, 2024. https://www.statista.com/statistics/1270778/preference-for-higher-quality-wine-in-african-countries/
BCG. (2019). Share of consumers who would pay for higher quality wine in Africa as of 2018, by selected country. Statista. Statista Inc.. Accessed: December 31, 2024. https://www.statista.com/statistics/1270778/preference-for-higher-quality-wine-in-african-countries/
BCG. "Share of Consumers Who Would Pay for Higher Quality Wine in Africa as of 2018, by Selected Country." Statista, Statista Inc., 3 Mar 2019, https://www.statista.com/statistics/1270778/preference-for-higher-quality-wine-in-african-countries/
BCG, Share of consumers who would pay for higher quality wine in Africa as of 2018, by selected country Statista, https://www.statista.com/statistics/1270778/preference-for-higher-quality-wine-in-african-countries/ (last visited December 31, 2024)
Share of consumers who would pay for higher quality wine in Africa as of 2018, by selected country [Graph], BCG, March 3, 2019. [Online]. Available: https://www.statista.com/statistics/1270778/preference-for-higher-quality-wine-in-african-countries/
