A July 2021 study analyzed the Olympic Virtual Series viewership to identify the share of viewers from distinct age groups worldwide. According to the source, 22 percent of global consumers aged 25 to 34 tuned in to watch at least some of the competitions. In contrast, only three percent of global consumers aged 55 and above were recorded as having watched the series.
Share of consumers who watched the Olympic Virtual Series in selected countries worldwide as of July 2021, by age
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Share of consumers
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*The source specifies that adults from 17 markets were interviewed as part of the survey. The survey sample ranged between 585 and 2,065 respondents for each market.
The survey question was phrased by the source as follows: "This year, the new Olympic Virtual Series was played ahead of the Tokyo Summer Olympic Games. The series was organized by the International Olympic Committee (IOC) featured video game-based competitions in auto racing, baseball, cycling, rowing, and sailing. Did you personally watch any of the Olympic Virtual Series competitions?"
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YouGov. (August 20, 2021). Share of consumers who watched the Olympic Virtual Series in selected countries worldwide as of July 2021, by age [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1270710/olympic-virtual-series-viewers-selected-countries-worldwide-by-age/
YouGov. "Share of consumers who watched the Olympic Virtual Series in selected countries worldwide as of July 2021, by age." Chart. August 20, 2021. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1270710/olympic-virtual-series-viewers-selected-countries-worldwide-by-age/
YouGov. (2021). Share of consumers who watched the Olympic Virtual Series in selected countries worldwide as of July 2021, by age. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1270710/olympic-virtual-series-viewers-selected-countries-worldwide-by-age/
YouGov. "Share of Consumers Who Watched The Olympic Virtual Series in Selected Countries Worldwide as of July 2021, by Age." Statista, Statista Inc., 20 Aug 2021, https://www.statista.com/statistics/1270710/olympic-virtual-series-viewers-selected-countries-worldwide-by-age/
YouGov, Share of consumers who watched the Olympic Virtual Series in selected countries worldwide as of July 2021, by age Statista, https://www.statista.com/statistics/1270710/olympic-virtual-series-viewers-selected-countries-worldwide-by-age/ (last visited July 22, 2024)
Share of consumers who watched the Olympic Virtual Series in selected countries worldwide as of July 2021, by age [Graph], YouGov, August 20, 2021. [Online]. Available: https://www.statista.com/statistics/1270710/olympic-virtual-series-viewers-selected-countries-worldwide-by-age/
