Nearly four in every 10 people in Ethiopia would pay more for a premium beer, according to a survey conducted in 2018. The country registered the highest share of consumers willing to pay more for getting a higher quality beer in Africa. In Nigeria, 18 percent of respondents would purchase a premium beer, while in Cote d'Ivoire this share was at 15 percent. On the other hand, only two percent of consumers would do the same in Algeria, Egypt, and Morocco.
Share of consumers who would pay for a premium beer in Africa as of 2018, by selected country
* The survey included a total of 12,575 consumers in 12 countries.
According to the source, respondents were asked whether they would be willing to pay more for a better quality product.
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BCG. (March 3, 2019). Share of consumers who would pay for a premium beer in Africa as of 2018, by selected country [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/1270692/preference-for-premium-beer-in-african-countries/
BCG. "Share of consumers who would pay for a premium beer in Africa as of 2018, by selected country." Chart. March 3, 2019. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/1270692/preference-for-premium-beer-in-african-countries/
BCG. (2019). Share of consumers who would pay for a premium beer in Africa as of 2018, by selected country. Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/1270692/preference-for-premium-beer-in-african-countries/
BCG. "Share of Consumers Who Would Pay for a Premium Beer in Africa as of 2018, by Selected Country." Statista, Statista Inc., 3 Mar 2019, https://www.statista.com/statistics/1270692/preference-for-premium-beer-in-african-countries/
BCG, Share of consumers who would pay for a premium beer in Africa as of 2018, by selected country Statista, https://www.statista.com/statistics/1270692/preference-for-premium-beer-in-african-countries/ (last visited November 22, 2024)
Share of consumers who would pay for a premium beer in Africa as of 2018, by selected country [Graph], BCG, March 3, 2019. [Online]. Available: https://www.statista.com/statistics/1270692/preference-for-premium-beer-in-african-countries/
