In 2023, approximately 111 million Belarusian rubles were spent on internet advertising in Belarus, making it the leading advertising segment. To compare, the TV ad revenue generated over 50 million Belarusian rubles in the same year. In 2022, the sharp decrease in TV ad spend was explained by the exodus of several Western advertisers from Belarus due to its government's support of the Russian invasion of Ukraine.
Advertising expenditure in Belarus from 2016 to 2023, by medium
(in million Belarusian rubles)
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Association of Advertising Organizations. (February 29, 2024). Advertising expenditure in Belarus from 2016 to 2023, by medium (in million Belarusian rubles) [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1270618/advertising-spending-by-medium-belarus/
Association of Advertising Organizations. "Advertising expenditure in Belarus from 2016 to 2023, by medium (in million Belarusian rubles)." Chart. February 29, 2024. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1270618/advertising-spending-by-medium-belarus/
Association of Advertising Organizations. (2024). Advertising expenditure in Belarus from 2016 to 2023, by medium (in million Belarusian rubles). Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1270618/advertising-spending-by-medium-belarus/
Association of Advertising Organizations. "Advertising Expenditure in Belarus from 2016 to 2023, by Medium (in Million Belarusian Rubles)." Statista, Statista Inc., 29 Feb 2024, https://www.statista.com/statistics/1270618/advertising-spending-by-medium-belarus/
Association of Advertising Organizations, Advertising expenditure in Belarus from 2016 to 2023, by medium (in million Belarusian rubles) Statista, https://www.statista.com/statistics/1270618/advertising-spending-by-medium-belarus/ (last visited December 22, 2024)
Advertising expenditure in Belarus from 2016 to 2023, by medium (in million Belarusian rubles) [Graph], Association of Advertising Organizations, February 29, 2024. [Online]. Available: https://www.statista.com/statistics/1270618/advertising-spending-by-medium-belarus/
