Distribution of traditional TV viewing time in the U.S. Q3 2020

Published by
Julia Stoll,
Nov 29, 2022
Consumers from the United States aged 65 years and older watched traditional TV over six times more than 18 to-34-year-old adults in the third quarter of 2020. Adults aged 35 to 49 years viewed less traditional TV than 50 to-64-year-olds with a significant difference of 14 percent. Thus, the likelihood of a viewer to watch traditional TV increases with the his or her age in the country.

Distribution of traditional TV viewing time in the United States in 3rd quarter 2020, by age group

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Release date

June 2021

Region

United States

Survey time period

Q3 2020

Age group

18 years and older

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Sports on TVNational Football League (NFL)Advertising in the United StatesNational Basketball Association (NBA)Television in the United States
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