According to a survey conducted in June 2021, prices and promotional offers were revealed as the main reason that determined consumers' retailer choice to shop with during Black Friday and Cyber Monday, with 32 percent of respondents citing this as the leading factor. For 12 percent of the shoppers responding to the survey, the most important factor was that the chosen stores had the gifts they were looking for. Store environment came out as the least important determining factor for store choice, as it was the main deciding factor for only two percent of the respondents.
The main reason why shoppers in France, Sweden, the United Kingdom (UK), and the United States will shop with specific retailers during Black Friday through Cyber Monday in 2021
Characteristic
Share of respondents for whom it is the main factor
Data shows figures aggregated from the four countries. Results are for "top" factor.
Respondents were 40/60 female identifying and open to shopping on Cyber Monday.
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Publicis.Sapient. (August 31, 2021). The main reason why shoppers in France, Sweden, the United Kingdom (UK), and the United States will shop with specific retailers during Black Friday through Cyber Monday in 2021 [Graph]. In Statista. Retrieved December 27, 2024, from https://www.statista.com/statistics/1270580/main-reason-retailer-choice-during-black-friday-cyber-monday/
Publicis.Sapient. "The main reason why shoppers in France, Sweden, the United Kingdom (UK), and the United States will shop with specific retailers during Black Friday through Cyber Monday in 2021." Chart. August 31, 2021. Statista. Accessed December 27, 2024. https://www.statista.com/statistics/1270580/main-reason-retailer-choice-during-black-friday-cyber-monday/
Publicis.Sapient. (2021). The main reason why shoppers in France, Sweden, the United Kingdom (UK), and the United States will shop with specific retailers during Black Friday through Cyber Monday in 2021. Statista. Statista Inc.. Accessed: December 27, 2024. https://www.statista.com/statistics/1270580/main-reason-retailer-choice-during-black-friday-cyber-monday/
Publicis.Sapient. "The Main Reason Why Shoppers in France, Sweden, The United Kingdom (Uk), and The United States Will Shop with Specific Retailers during Black Friday through Cyber Monday in 2021." Statista, Statista Inc., 31 Aug 2021, https://www.statista.com/statistics/1270580/main-reason-retailer-choice-during-black-friday-cyber-monday/
Publicis.Sapient, The main reason why shoppers in France, Sweden, the United Kingdom (UK), and the United States will shop with specific retailers during Black Friday through Cyber Monday in 2021 Statista, https://www.statista.com/statistics/1270580/main-reason-retailer-choice-during-black-friday-cyber-monday/ (last visited December 27, 2024)
The main reason why shoppers in France, Sweden, the United Kingdom (UK), and the United States will shop with specific retailers during Black Friday through Cyber Monday in 2021 [Graph], Publicis.Sapient, August 31, 2021. [Online]. Available: https://www.statista.com/statistics/1270580/main-reason-retailer-choice-during-black-friday-cyber-monday/
