According to a survey conducted in Japan in July 2021, 48 percent of the respondents stated that they used search engines to find out more about words or people they do not know. A slightly lower share of respondents used search engines to look for things related to their hobbies.
Most common type of information searched for via search engines in Japan as of July 2021
Characteristic
Share of respondents
Words or people I do not know
48%
Things related to my hobbies
45%
Information about weather, disasters, or means of transportation
41%
Recent news or events that are much talked about
39%
Things I want to solve / things that are troubling me
35%
Things related to work or learning
31%
Information related to everyday life
29%
Information on entertainment
26%
Information on high-quality food
22%
Travel / outing spots
21%
Entertainers or celebrities that I like or that I am interested in
20%
Things I talked about with family, friends, or acquaintances
19%
Sports
18%
Health / diet
13%
Fashion
12%
Beauty / cosmetics
11%
Trends / fads
10%
Hairstyle
10%
People that I am interested in or people whose accounts I want to follow
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LINE Research. (August 2, 2021). Most common type of information searched for via search engines in Japan as of July 2021 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1270560/japan-leading-search-engine-content/
LINE Research. "Most common type of information searched for via search engines in Japan as of July 2021." Chart. August 2, 2021. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1270560/japan-leading-search-engine-content/
LINE Research. (2021). Most common type of information searched for via search engines in Japan as of July 2021. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1270560/japan-leading-search-engine-content/
LINE Research. "Most Common Type of Information Searched for via Search Engines in Japan as of July 2021." Statista, Statista Inc., 2 Aug 2021, https://www.statista.com/statistics/1270560/japan-leading-search-engine-content/
LINE Research, Most common type of information searched for via search engines in Japan as of July 2021 Statista, https://www.statista.com/statistics/1270560/japan-leading-search-engine-content/ (last visited July 22, 2024)
Most common type of information searched for via search engines in Japan as of July 2021 [Graph], LINE Research, August 2, 2021. [Online]. Available: https://www.statista.com/statistics/1270560/japan-leading-search-engine-content/