Most used payment methods in e-commerce in MEA in 2023, with a forecast for 2027

Market share of payment methods in total e-commerce transaction value in the Middle East and Africa (MEA) in 2023, with a forecast for 2027

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Sources

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Release date

March 2024

Region

Africa, MENA

Survey time period

March 2024

Supplementary notes

The figures provided on "digital wallets" include the following:

  • Wallets that allow for card payments on a mobile device (e.g., Apple Pay, Google Pay);
  • Stored value wallets (e.g., PayPal, Alipay, in this context specifically when used in an online-only environment);
  • Mobile money wallets (e.g., M-Pesa in Kenya, again only in an e-commerce environment).

The source does not separate between the different wallets, nor does it provide figures for individual brands. 

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