In the time period between 2017 and 2020, the share of buying customers as a proportion of visiting customers in duty free shops globally saw a significant decline, dropping from 66 percent in 2017 to 52 percent in 2020. In 2022, customer conversion rate in the duty free shops in airports remained flat and reached to 53 percent.
Customer conversion rate of duty free shops worldwide from 2017 to 2022
* 2022-Q1 2023 period. Figures prior to 2022 were taken from previously published reports.
The source states: " Conversion rate is the share of duty free buyers out of duty free visitors".
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m1nd-set, & DFNI. (August 16, 2023). Customer conversion rate of duty free shops worldwide from 2017 to 2022 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1270407/duty-free-shops-conversion-rate-global/
m1nd-set, und DFNI. "Customer conversion rate of duty free shops worldwide from 2017 to 2022." Chart. August 16, 2023. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1270407/duty-free-shops-conversion-rate-global/
m1nd-set, DFNI. (2023). Customer conversion rate of duty free shops worldwide from 2017 to 2022. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1270407/duty-free-shops-conversion-rate-global/
m1nd-set, and DFNI. "Customer Conversion Rate of Duty Free Shops Worldwide from 2017 to 2022." Statista, Statista Inc., 16 Aug 2023, https://www.statista.com/statistics/1270407/duty-free-shops-conversion-rate-global/
m1nd-set & DFNI, Customer conversion rate of duty free shops worldwide from 2017 to 2022 Statista, https://www.statista.com/statistics/1270407/duty-free-shops-conversion-rate-global/ (last visited December 22, 2024)
Customer conversion rate of duty free shops worldwide from 2017 to 2022 [Graph], m1nd-set, & DFNI, August 16, 2023. [Online]. Available: https://www.statista.com/statistics/1270407/duty-free-shops-conversion-rate-global/
