In the time period between 2017 and 2020, the share of buying customers as a proportion of visiting customers in duty free shops globally saw a significant decline, dropping from 66 percent in 2017 to 52 percent in 2020. In 2022, customer conversion rate in the duty free shops in airports remained flat and reached to 53 percent.
Customer conversion rate of duty free shops worldwide from 2017 to 2022
* 2022-Q1 2023 period. Figures prior to 2022 were taken from previously published reports.
The source states: " Conversion rate is the share of duty free buyers out of duty free visitors".
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
m1nd-set, & DFNI. (August 16, 2023). Customer conversion rate of duty free shops worldwide from 2017 to 2022 [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1270407/duty-free-shops-conversion-rate-global/
m1nd-set, und DFNI. "Customer conversion rate of duty free shops worldwide from 2017 to 2022." Chart. August 16, 2023. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1270407/duty-free-shops-conversion-rate-global/
m1nd-set, DFNI. (2023). Customer conversion rate of duty free shops worldwide from 2017 to 2022. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1270407/duty-free-shops-conversion-rate-global/
m1nd-set, and DFNI. "Customer Conversion Rate of Duty Free Shops Worldwide from 2017 to 2022." Statista, Statista Inc., 16 Aug 2023, https://www.statista.com/statistics/1270407/duty-free-shops-conversion-rate-global/
m1nd-set & DFNI, Customer conversion rate of duty free shops worldwide from 2017 to 2022 Statista, https://www.statista.com/statistics/1270407/duty-free-shops-conversion-rate-global/ (last visited November 21, 2024)
Customer conversion rate of duty free shops worldwide from 2017 to 2022 [Graph], m1nd-set, & DFNI, August 16, 2023. [Online]. Available: https://www.statista.com/statistics/1270407/duty-free-shops-conversion-rate-global/
