Ownership rate of facial beauty devices among women in Japan 2021
According to a survey conducted in February 2021 in Japan, the majority of female consumers did not own facial beauty devices for home-uses. While almost 69 percent of respondents did not own facial devices, around 12 percent owned one device that is used along with cosmetics.
Facial beauty devices are home appliances and beauty tools used for facial skincare, which have advertised functions like tightening, moisturizing, or cleansing the skin.
Facial beauty devices are home appliances and beauty tools used for facial skincare, which have advertised functions like tightening, moisturizing, or cleansing the skin.
