According to a survey on retail shopping behavior conducted by Rakuten Insight in June 2021, approximately 46 percent of Vietnamese respondents preferred to shop both online and offline before the COVID-19 pandemic. Meanwhile, 37 percent of them stated that they liked to shop in physical stores only.
Preferred shopping channels for non-grocery items pre-COVID-19 among consumers in Vietnam as of June 2021
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Share of respondents
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Original question: "What was your preferred type of retail channel for non-grocery items before the COVID-19 pandemic? (such as for fashion, cosmetics, hobbies, consumer electronics, etc)"
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Rakuten Insight. (October 11, 2021). Preferred shopping channels for non-grocery items pre-COVID-19 among consumers in Vietnam as of June 2021 [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1270269/vietnam-retail-channel-preferences-for-non-grocery-items-before-covid-19/
Rakuten Insight. "Preferred shopping channels for non-grocery items pre-COVID-19 among consumers in Vietnam as of June 2021." Chart. October 11, 2021. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1270269/vietnam-retail-channel-preferences-for-non-grocery-items-before-covid-19/
Rakuten Insight. (2021). Preferred shopping channels for non-grocery items pre-COVID-19 among consumers in Vietnam as of June 2021. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1270269/vietnam-retail-channel-preferences-for-non-grocery-items-before-covid-19/
Rakuten Insight. "Preferred Shopping Channels for Non-grocery Items Pre-covid-19 among Consumers in Vietnam as of June 2021." Statista, Statista Inc., 11 Oct 2021, https://www.statista.com/statistics/1270269/vietnam-retail-channel-preferences-for-non-grocery-items-before-covid-19/
Rakuten Insight, Preferred shopping channels for non-grocery items pre-COVID-19 among consumers in Vietnam as of June 2021 Statista, https://www.statista.com/statistics/1270269/vietnam-retail-channel-preferences-for-non-grocery-items-before-covid-19/ (last visited August 24, 2024)
Preferred shopping channels for non-grocery items pre-COVID-19 among consumers in Vietnam as of June 2021 [Graph], Rakuten Insight, October 11, 2021. [Online]. Available: https://www.statista.com/statistics/1270269/vietnam-retail-channel-preferences-for-non-grocery-items-before-covid-19/