Popular cosmetics bought via re-commerce platforms in Japan 2021

Published by C. Diep, Oct 19, 2021
Hair care products were the most commonly purchased cosmetics bought on C2C e-commerce platforms in Japan as revealed in a survey conducted in September 2021. While only a minority had experience with cosmetics purchases on domestic C2C platforms, hair care was the leading category with 6.6 percent of respondents.

Leading cosmetic products purchased on domestic C2C e-commerce platforms in Japan as of September 2021

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Release date

October 2021

Region

Japan

Survey time period

September 2021

Number of respondents

20,000 respondents

Age group

15-69 years

Method of interview

Online survey

Supplementary notes

Figures represent the share of respondents who have bought the products via resale platforms within the last 6 months.

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