According to a September 2021 survey, more than 20 percent of U.S. consumers bought or planned to buy items online for Halloween that year. While only five percent of respondents showed interest in e-commerce for their Thanksgiving purchases, 18 percent used or considered this channel for Christmas shopping.
Percentage of consumers who shopped or expected to shop online during the fall and winter holidays in the United States in 2021, by day
* Among 1,018 Halloween celebrators, 1,021 Thanksgiving celebrators, 1,014 Christmas celebrators, and 1,020 New Year's Eve celebrators.
To the question: "Where do you typically purchase / do you expect to purchase items for....?" - Answer: Online.
The source does not provide the age of respondents.
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Numerator. (September 23, 2021). Percentage of consumers who shopped or expected to shop online during the fall and winter holidays in the United States in 2021, by day [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/1270238/fall-winter-holiday-online-shopping-intention-united-states-by-day/
Numerator. "Percentage of consumers who shopped or expected to shop online during the fall and winter holidays in the United States in 2021, by day." Chart. September 23, 2021. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/1270238/fall-winter-holiday-online-shopping-intention-united-states-by-day/
Numerator. (2021). Percentage of consumers who shopped or expected to shop online during the fall and winter holidays in the United States in 2021, by day. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/1270238/fall-winter-holiday-online-shopping-intention-united-states-by-day/
Numerator. "Percentage of Consumers Who Shopped or Expected to Shop Online during The Fall and Winter Holidays in The United States in 2021, by Day." Statista, Statista Inc., 23 Sep 2021, https://www.statista.com/statistics/1270238/fall-winter-holiday-online-shopping-intention-united-states-by-day/
Numerator, Percentage of consumers who shopped or expected to shop online during the fall and winter holidays in the United States in 2021, by day Statista, https://www.statista.com/statistics/1270238/fall-winter-holiday-online-shopping-intention-united-states-by-day/ (last visited December 30, 2024)
Percentage of consumers who shopped or expected to shop online during the fall and winter holidays in the United States in 2021, by day [Graph], Numerator, September 23, 2021. [Online]. Available: https://www.statista.com/statistics/1270238/fall-winter-holiday-online-shopping-intention-united-states-by-day/
