Most common cosmetics bad buys bought without sampling among women in Japan 2021

Leading cosmetics bad buys among women purchased without sampling in Japan as of September 2021

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Release date

October 2021

Region

Japan

Survey time period

September 10 to 12, 2021

Number of respondents

12,067 respondents

Age group

15-69 years

Special properties

survey among female users registered as consumer producers at @cosme

Method of interview

Online panel

Supplementary notes

Original question: "Please name all the cosmetics you considered a 'failed or regretful experience' after buying them without trying a tester or sample beforehand."
Multiple answers allowed.

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