Skincare and basic cosmetics were the leading cosmetic products among women that ended up as bad buys after purchasing them without trying a tester or sample as revealed in a survey conducted in September 2021. While more than 62 percent of female respondents regretted the purchase of skincare products, only close to 11 percent had negative experiences with nail care bought without testing a sample beforehand.
Leading cosmetics bad buys among women purchased without sampling in Japan as of September 2021
survey among female users registered as consumer producers at @cosme
Method of interview
Online panel
Supplementary notes
Original question: "Please name all the cosmetics you considered a 'failed or regretful experience' after buying them without trying a tester or sample beforehand."
Multiple answers allowed.
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@cosme. (October 14, 2021). Leading cosmetics bad buys among women purchased without sampling in Japan as of September 2021 [Graph]. In Statista. Retrieved December 19, 2024, from https://www.statista.com/statistics/1270150/japan-leading-women-cosmetics-bad-buy-without-sampling/
@cosme. "Leading cosmetics bad buys among women purchased without sampling in Japan as of September 2021." Chart. October 14, 2021. Statista. Accessed December 19, 2024. https://www.statista.com/statistics/1270150/japan-leading-women-cosmetics-bad-buy-without-sampling/
@cosme. (2021). Leading cosmetics bad buys among women purchased without sampling in Japan as of September 2021. Statista. Statista Inc.. Accessed: December 19, 2024. https://www.statista.com/statistics/1270150/japan-leading-women-cosmetics-bad-buy-without-sampling/
@cosme. "Leading Cosmetics Bad Buys among Women Purchased without Sampling in Japan as of September 2021." Statista, Statista Inc., 14 Oct 2021, https://www.statista.com/statistics/1270150/japan-leading-women-cosmetics-bad-buy-without-sampling/
@cosme, Leading cosmetics bad buys among women purchased without sampling in Japan as of September 2021 Statista, https://www.statista.com/statistics/1270150/japan-leading-women-cosmetics-bad-buy-without-sampling/ (last visited December 19, 2024)
Leading cosmetics bad buys among women purchased without sampling in Japan as of September 2021 [Graph], @cosme, October 14, 2021. [Online]. Available: https://www.statista.com/statistics/1270150/japan-leading-women-cosmetics-bad-buy-without-sampling/