In July 2022, seven percent of U.S. adults had canceled their video streaming subscriptions in the last month. While this figure remained the same compared with June, the share of Gen Z consumers who said that they canceled increased by three percent. Gen Xers were least likely to terminate a video streaming subscription.
Share of consumers who canceled a video streaming subscription in the last month in the United States in June and July 2022, by generation
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Morning Consult. (August 10, 2022). Share of consumers who canceled a video streaming subscription in the last month in the United States in June and July 2022, by generation [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/1270140/video-streaming-cancellation-us-by-generation/
Morning Consult. "Share of consumers who canceled a video streaming subscription in the last month in the United States in June and July 2022, by generation." Chart. August 10, 2022. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/1270140/video-streaming-cancellation-us-by-generation/
Morning Consult. (2022). Share of consumers who canceled a video streaming subscription in the last month in the United States in June and July 2022, by generation. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/1270140/video-streaming-cancellation-us-by-generation/
Morning Consult. "Share of Consumers Who Canceled a Video Streaming Subscription in The Last Month in The United States in June and July 2022, by Generation." Statista, Statista Inc., 10 Aug 2022, https://www.statista.com/statistics/1270140/video-streaming-cancellation-us-by-generation/
Morning Consult, Share of consumers who canceled a video streaming subscription in the last month in the United States in June and July 2022, by generation Statista, https://www.statista.com/statistics/1270140/video-streaming-cancellation-us-by-generation/ (last visited December 30, 2024)
Share of consumers who canceled a video streaming subscription in the last month in the United States in June and July 2022, by generation [Graph], Morning Consult, August 10, 2022. [Online]. Available: https://www.statista.com/statistics/1270140/video-streaming-cancellation-us-by-generation/
