CPG offline and online retail sales breakdown in Italy 2021, by price range

Published by Daniela Coppola, Feb 20, 2024
In Italy, premium products were more popular in online retail channels rather than in brick-and-mortar stores. While consumer packaged goods priced over 150 euros made up 34 percent of online sales, they accounted for just 23 percent in offline retail.

Distribution of offline and online retail sales of consumer packaged goods (CPG) in Italy as of August 2021, by price range

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Release date

July 2021

Region

Italy

Survey time period

January to August 8, 2021

Special properties

based on sales value of products

Supplementary notes

Offline channels include supermarkets, hypermarkets, and independent stores.
Online channels include online retail of brick-and-mortar stores, Amazon, and Everli.

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